Working with Zim, the aim was to create a minimalistic packaging with a futuristic look & feel (and of course adding in a pop of colour!).

With this brand offering a range of premium supplements, it was important for the brand to reflect a trustworthy and knowledgeable
packaging design and we did this with the strategic use of white space. This is an often under estimated yet powerful design choice that evokes a clean, clinical, and pharmaceutical aesthetic.

By embracing minimalism and reducing visual clutter, white space creates an immediate sense of trust, clarity, and professionalism—qualities that are essential in health-related products.

This approach allows key information, such as dosage, ingredients, or health claims, to stand out more clearly, enhancing readability and consumer confidence.

To avoid the brand to look too serious, we paired with subtle typography and a gentle accent of colour.